Hello everyone!! I am a working girl from Hyderabad, India. I consider myself independent, not only financially, since I am working, but, also in my ideas and ideologies. I would like to think that I form my own opinions and do not get swayed by popular notions.
After having described myself as such, I think I need to explain why I had to assert this point. I was born and brought up in Hyderabad. I have always viewed the city as laid back. No one is ever in a rush to be on time, though they are always hurrying around in traffic. Hyderabadis are known for the ’nawabi’ attitude. We open our shops at 10:30 or 11 in the morning, we float traffic rules like nobody’s business, yet we don’t tolerate rule breakers, we are loud in our celebrations, prayers and sorrow etc.
If I sit down to speak of the attitude of the people in general, it will take another separate blog in itself. Having described the city as the most laid-back place with a “Devil may care” attitude, I was pleasantly surprised when I read a news article that Hyderabad was adjudged the most happening city in India. How did we end up being a happening place with an attitude like ours? This was the question in my mind for quite a while.
Do not get me wrong here. Hyderabad has all the requisites for a great metro. We have very good malls, shopping center like Inorbit, GVK One, Forum mall, Central mall etc with the latest fashion. We have many good restaurants and pubs for the youth to hang around. Hyderabad is the host to many MNCs, software giants, educational institutions etc too. There was never a dearth for the right people or the right places. Yet, Hyderabad got the tag of ‘the most happening city’ only in 2018.
What could be the reason? What did we change to get that tag? What made the difference only now? These were all the questions floating around in my mind.
After some consideration I realized that Hyderabad never lacked in any of these facets. It was only the publicity and marketing that changed. We always had clubs and discos, shopping malls and restaurants. The only thing that changed is the PR. We always had noisy Holi parties, Ganesh nimarjan was always a big happy procession, Iftar parties were the place to be for amazing food, Durga Pooja and dandiya nights still draw the young and hip crowds any day. What is new is the way we highlight our culture, uniqueness and flavour that makes all the difference.